EL SEGUNDO, Calif. — Mattel, Inc. announced at the Nuremberg International Toy Fair that Mattel Brick Shop will collaborate with three new partners: Lamborghini, Aston Martin and Toyota in 2026, expanding the Hot Wheels® vehicle line. This in response to the success of recent Mattel Brick Shop launches with brands including Audi, Mercedes-Benz, Chevrolet and Honda. Each of the collaborations will reflect the individual automaker’s unique heritage, identity and design language while Mattel Brick Shop collaborations with Hot Wheels provides real metal parts and customizable elements to each individual car. Debuting throughout the year, the building sets will be available at select retailers globally, including Amazon, Target, Walmart, and directly via Mattel Creations. Specific models and product details will be revealed at a later date. 

“Mattel Brick Shop was created to provide adult collectors and automotive enthusiasts a unique way to engage with their favorite vehicles through immersive, hands-on building and collecting” said Ted Wu, Global Head of Vehicles and Building Sets at Mattel. “With Lamborghini, Aston Martin and Toyota joining the lineup, we’re continuing to expand the Mattel Brick Shop garage to include some of the most iconic names in automotive design and history in a tailored and reimagined way.” 

Mattel Brick Shop is Mattel’s building sets brand created for adult builders and collectors. Launched in 2025, Mattel Brick Shop introduces innovative features, materials and techniques including metal parts and accessories that enhance realism of the models. Fans can customize their rides with licensed decals and components turning their vehicles into showcase-worthy builds. Previous collaborations include Audi, Chevrolet, Honda, Maserati and Mercedes Benz models. 

Building fans can stay up to date on the latest information from Mattel Brick Shop at www.MattelBrickShop.com. 

About Mattel: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Mattel engages consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Visit them at mattel.com. 

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EL SEGUNDO, Calif. — Submissions for the 2025 Hot Wheels Legends Tour presented by Mobil 1 are officially open to custom car builders around the world who want a chance to have their car made into a Hot Wheels die-cast car and inducted into the Garage of Legends. The eighth annual world tour kicks off on April 26 in Tampa, Fla. with a live event in partnership with Walmart.

Building off the enthusiasm and drive displayed by Hot Wheels fans and car enthusiasts around the world, the 2025 Hot Wheels Legends Tour has expanded to include new stops in Benelux, Peru and Turkey. In total, this year’s Tour will travel to 16 countries, with 10 events held exclusively at Walmart locations throughout the United States and one event held at the Mattel Headquarters in El Segundo, Calif.

New for 2025, the culmination of the tour will become more global in nature with three distinct regional finals – Europe and the Middle East, Latin America and the United States. At each virtual event, one vehicle will be selected to compete at the Global Grand Finale where the winner, and next Hot Wheels die-cast, will be immortalized in 1:64^th scale.

Hot Wheels will celebrate its ongoing partnership with Walmart by bringing back the U.S. virtual contest where car enthusiasts nationwide can submit their passion projects and participate in the Hot Wheels Legends Tour. Fans can get updates on the virtual tour, learn more and submit their own cars on Walmart.com. One car will be selected to move on to the U.S. Regional finals for a chance to compete in the Global Grand Finale in the fall.

“What began as a series of U.S. events has grown into a global tour for car and Hot Wheels enthusiasts around the world to share their passion projects while competing for a chance to have their creations immortalized in 1:64-scale,” said Ted Wu, senior vice president and global head of design for vehicles and building sets at Mattel. “With the inclusion of Benelux, Peru and Turkey this year, we cannot wait to see what these unique countries and cultures bring to the table as we continue to expand the Hot Wheels Legends Tour globally.”

Each of this year’s expected vehicle entries will be assessed by a panel of Hot Wheels designers and local celebrity judges. The vehicles competing to join the prestigious Garage of Legends, a collection of the brand’s most iconic and historic vehicles, will be evaluated based on three key categories:

• Authenticity – Hot Wheels vehicles stand out from the crowd and the judges expect the next entry to the Garage of Legends to continue pushing the boundaries of automotive design.
• Creativity – The judges want to see unique and exciting projects that also exude purpose-built performance.
• Garage Spirit – It should be evident to the judges that early mornings, late nights, grit, and determination went into the project.

The U.S.-based regional events will return to Walmart stores exclusively and feature interactive analysis and coverage from the onsite hosts. Each stop will include activities for fans of all ages, including the Hot Wheels Garage of Legends life-size cars, play spaces where kids can interact with the latest Hot Wheels toys, and Hot Wheels die-cast displays featuring coveted premium and collector cars. Additionally, Hot Wheels enthusiasts can find special edition Hot Wheels Legends products exclusively at select Walmart stores or on Walmart.com.

2025 Hot Wheels Legends Tour dates include:

• April 26: Event at Walmart in Tampa, Fla.
• April 19: Event in the United Arab Emirates
• May 3: Event at Walmart in Atlanta, Georgia
• May 17: Event at Walmart in Charlotte, North Carolina
• May 31: Event at Walmart in Detroit, Michigan
• June 6: Event in France
• June 27: Event in Germany
• June 28: Event at Walmart in Milwaukee, Wisconsin
• July 12: Event at Walmart in Kansas City, KS
• July 26: Event at Walmart in Austin, Texas
• August 2: Event at Walmart in Houston, Texas
• September 12: Event in Benelux
• September 20: Event at Walmart in Las Vegas, Nevada
• September 20: Event in Spain/Portugal
• September 27: Event at Walmart in San Diego, California
• October 4: Event at Hot Wheels Headquarters in El Segundo, California

More events in Europe and Latin and South America will be announced as the tour continues. Fans may register or learn more about the Hot Wheels Legends Tour by visiting www.HotWheelsLegends.com.

Previous champions include the inaugural 2018-winning 2 JetZ, 2019-winning THE NASH, 2020-winning 1970 Pontiac® Firebird, 2021-winning 1969 Volvo P1800 Gasser, 2022-winning “Texas Toot” 1992 Autozam Scrum micro truck, 2023-winning “Chimera”1990 Mazda MX-5 roadster, and last year’s 2024 winner, a 1968 Baufer-Ford Falcon Sport Prototype nicknamed “La Liebre.”

Custom car builders can enter now for a chance to have their passion projects forever immortalized as a Hot Wheels car and celebrated by fans globally. Vehicles can be submitted at www.HotWheels.com/Legends.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit them at mattel.com.

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Los Angeles, Calif. – MotorTrend Group, a Warner Bros. Discovery company announced the release of a limited-edition Matchbox die-cast of the iconic 1949 Kurtis Sport Car, the first car to be celebrated on the cover of MotorTrend magazine 75 years ago. An instant collectable, the Matchbox Kurtis 1:64th die-cast is now available for online purchase exclusively at MattelCreations.com for $30.

The public debut of the Matchbox Kurtis die-cast took place at the first stop of MotorTrend’s HOT ROD Power Tour 2024 in Bowling Green, KY.  Displayed alongside the die-cast will be the life-size version of the actual cover car from the September 1949 issue. The third of 18 ever built and the first production model, the Kurtis Sport Car serial number KB003 is a time capsule of American car culture.

Frank Kurtis, founder of Kurtis Kraft Inc., is said to have been one of the inspirations for the start of MotorTrend. Following HOD ROD magazine’s success, publisher Robert E. Petersen was given the suggestion by Kurtis to create a magazine that covers new cars. Petersen then took the photos of the Kurtis Sport Car himself for the cover and the first MotorTrend issue went into production. The vehicle also has a deep connection to HOT ROD, as founding editor Wally Parks drove the car — fitted with a special full race engine — to 142.515 mph at the inaugural Bonneville National Speed Trials. Parks autographed the glove box lid, right next to the small plaque commemorating his achievement, making it the only car he ever signed.

“Petersen could have put any car on the first cover, but he chose the Kurtis because it spoke to future automotive design and cutting-edge trends,” said Ed Loh, Editor-in-Chief of MotorTrend Magazine. “Bringing the Kurtis to life as a die-cast for the world to enjoy is the ultimate way to celebrate MotorTrend’s 75^th anniversary.”

“Creating this special Matchbox Kurtis die-cast reminded us of the legacy that MotorTrend has created through decades of reporting on the car trends that define our industry,” said Bryan Benedict, Key Principal Designer, Matchbox. “We’re excited to offer this special collectible with fans and celebrate automotive innovation and excellence with MotorTrend.”

The exclusive collectible Matchbox Kurtis is part of a year-long celebration as MotorTrend commemorates its 75th anniversary. The Matchbox release follows a reader vote to name the Chevrolet Corvette the most iconic vehicle through the MT75 Icons program, the release of 75th anniversary merchandise, and the historically significant release of MotorTrend’s full archives in digital format for the first time ever.

For more information, please visit: www.MattelCreations.com

About MotorTrend Group – MotorTrend Group, a Warner Bros. Discovery company, is the world’s largest automotive media group dedicated to introducing, inspiring, and intensifying people’s passions for the motoring world. Comprising more than 50 iconic brands including MOTORTREND, HOT ROD, ROADKILL and more, MotorTrend Group is the ultimate source of entertainment and information for both auto enthusiasts and car shoppers, with a monthly audience over 30 million in addition to over 70 million social followers. Featuring world-class automotive entertainment across the No. 1 television network for automotive fans, digital streaming channels, iconic events, the largest automotive social network, category-leading podcasts, over seven decades of print and digital editorial content, and cutting-edge resources for new car shoppers, MotorTrend embodies every corner of car culture. From electric vehicles to timeless classic customs, MotorTrend Group brings the latest motoring trends to fans of all generations.

About Mattel  – Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit them at mattel.com.

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EL SEGUNDO, Calif., /PRNewswire/ — Mattel announced the winner of the 2019 Hot Wheels Legends Tour. The Nash custom car, built by best friends Greg Salzillo and Dave Ford, will be joining the Hot Wheels collection as a 1:64 scale die-cast. The Nash is the second fan’s car to become a die-cast and will hit shelves in-stores nationwide in 2020. The announcement was made at the 2019 SEMA Show, the world-renowned auto show in Las Vegas, where all finalist cars are on display alongside Hot Wheels fleet of life-size vehicles.

Salzillo and Ford’s build was chosen from almost 5,000 custom cars entered in the Hot Wheels Legends Tour, which visited 20 cities throughout Europe and North America. 

“The second year of the Hot Wheels Legends Tour brought more cars, more fans and more competition – it’s hard to choose just one winner to be made into a die-cast car!” said Ted Wu, VP, Global Head of Design for Vehicles, Mattel. “We chose ‘The Nash’ as it represents the true garage spirit by bringing generations together and creating an impressive car that’s built, not bought. You see it and instantly know it’s meant to be Hot Wheels with that color, the shape and the dice.”

A team of judges, including Hot Wheels designers and automotive influencers, chose the Legends Tour winner for its authenticity, originality and garage spirit. The final team included celebrity auto aficionados Jay Leno, Adam Carolla, Richard Rawlings, Editor-in-chief of MotorTrend Ed Loh, international auto influencers Juca and Sidney Hoffmann, founder of Gumball 3000 Maximillion Cooper, legendary auto designer Dave Marek and Peter Brock, Speed Channel’s Car Warriors host Brad Fanshaw, CarCast co-host Matt D’Andria, racecar drivers Jackie Heinricher and Collete Davis, YouTube sensation Tanner Fox, VP of SEMA Warren Kosikov and more.

The Legends Tour winner’s life-size car and die-cast version will also join the Hot Wheels Garage of Legends, a collection of one-of-a-kind cars immortalized as Hot Wheels die-casts that meet the brand’s high benchmarks of style and performance.

The Nash has a small-block Chevy 305. The car originally came stocked with 40-hp and now touts 300-hp. The build has custom headers coming out of the fenders, old-school stock steel wheels and original bias ply tires.

“We’re extremely overwhelmed, proud and excited over what Dave and I created with The Nash,” said Legends Tour Winner Greg Salzillo. “I can’t wait to see my kids’ faces when they see their dad’s car turned into a real Hot Wheels toy.”

To learn more about the Hot Wheels Legends Tour visit https://hotwheels.mattel.com/explore/HW_50th/en/legends-tour and follow #HotWheelsLegends.

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EL SEGUNDO, Calif./PRNewswire/ — Hot Wheels announced the return of the Hot Wheels Legends Tour, a national traveling car show searching for a life-size custom car worthy of being made into a Hot Wheels toy car. This epic tour will kick-off in Miami on March 16th and makes 18 stops looking for cars that embody the high standards of performance and design of Hot Wheels.

“Our first Hot Wheels Legends Tour set the bar high, bringing together tens of thousands of passionate, brand fans and car enthusiasts of all ages in a first-of-its-kind tour experience to celebrate our 50th anniversary,” said Chris Down, Global Head of Hot Wheels. “It was invigorating to see fans and families showcase and celebrate car culture in a way only the Hot Wheels brand can and now we’re ready to take year two to the next level by expanding the tour with new partners and stops.”

Attracting over 3,600 cars and 65,000 fans, the inaugural Hot Wheels Legends Tour – held in 2018 to celebrate the brand’s 50th anniversary – brought together car fans of all ages from across the country. Partnering with brands like Mobil 1, Dickies, Honda, Microsoft Xbox and Mechanix, the second annual tour will expand with additional and new stops in the U.S. to give even more fans a shot at seeing their custom car become an iconic 1:64 die-cast toy car. The winning vehicle will also be inducted into the Hot Wheels Garage of Legends, a collection of one-of-a-kind cars that embody the brand’s challenger spirit and legendary design.

“We’re proud to support the Hot Wheels Legends Tour in its second year, giving fans of such an iconic and nostalgic brand yet another opportunity to experience this unique event,” said Michele Biamonte, Consumer Brand Marketing Manager, ExxonMobil. “The chance to celebrate car enthusiasts of all ages throughout the year and help ignite the automotive passion in today’s youth is something Mobil 1 is honored and excited to be a part of, and we can’t wait to make this year’s tour even bigger and better.”

At each stop, fans will show off their unique custom builds to a talented team of judges consisting of Hot Wheels designers, automotive experts and influencers, who will select one finalist based on the criteria of authenticity, creativity and garage spirit. At the end of the tour, one finalist from each of the 18 stops will win a trip to the 2019 SEMA Show in Las Vegas, where their custom creations will be judged side-by-side to determine which one will be made into a die-cast car sold around the world.

This tour is much more than a car show; each tour stop will also include on-site experiences such as racing simulations, pit stop challenges, Hot Wheels Kid Zone, photo opportunities, and a chance to check out the rest of the Hot Wheels life-size fleet. And to keep the fun rolling between stops, Hot Wheels will send a custom “vending machine + play” truck to over 75 additional Walmart stores so fans of all ages can get their hands on their own Hot Wheels toys and exclusive merchandise.

The Legends Tour will stop at select Walmart stores in the following U.S. cities: Miami (March 16), Houston (March 30), Dallas (April 13), Atlanta (April 27), Bentonville (May 11), Charlotte (May 25), Philadelphia (June 1), New York City (June 15), Detroit (June 29), Chicago (July 13), St. Louis (July 27), Denver (August 10), Seattle (August 24), Phoenix (September 7), San Jose (September 21), San Diego (October 5), Los Angeles (October 19). The tour will also make a special stop at Hot Wheels headquarters in El Segundo, CA on May 15th to celebrate the brand’s 51st birthday. International stops will be announced later in 2019.

To learn more about how the Hot Wheels Legends Tour visit www.HotWheels.comand follow #HotWheelsLegendsTour. To check out the Hot Wheels Garage of Legends visit www.HotWheels.com/GarageofLegends.

About Mattel Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through our portfolio of iconic franchises, including Barbie, Hot Wheels, American Girl, Fisher-Price, Thomas & Friends and Mega, as well as other popular brands that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit them online at www.mattel.com.

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FORT WORTH, TX — In celebration of Hot Wheels’ 50th Anniversary, the U.S. Postal Service issued a pane of 20 Forever stamps showcasing some of the classic toy car’s most outrageous designs. The stamps were issued during the Goodguys 26th Summit Racing Lone Star Nationals at Texas Motor Speedway.

For the first time, Hot Wheels are commemorated on Forever stamps for fans of all ages to enjoy. Arranged in diagonal rows, the 20 stamps showcase photographer Len Rizzi’s images of 10 Hot Wheels cars — two of each design — speeding along the recognizable bright orange track.

“Today, we make history as the Postal Service and our partners at Mattel are celebrating the 50th anniversary of Hot Wheels with these dynamic stamps showcasing the iconic toys that were a part of my childhood and that of my children,” said USPS Marketing Vice President Steve Monteith, who served as the dedicating official. “These miniature works of art truly capture the thrill and excitement of these legendary vehicles and now will speed their way as Forever stamps on millions of cards and letters.”

Joining Monteith at the ceremony were Harry Davies, vice president, Event Operations, Goodguys Rod and Custom Association; Ricardo Briceno, director, Global Brand Marketing, Hot Wheels; and Deborah Ferguson, “NBC5 Today” anchor.

Each stamp features the name of the vehicle shown in one of the top corners and the words “USA” and “Forever” in one of the bottom corners. The well-known Hot Wheels logo appears in the top right corner of the pane. The back of the pane displays the Hot Wheels’ 50th anniversary logo.

The Hot Wheels cars depicted are:
Top row (left to right):

• The aptly named Purple Passion (1990), a super sleek metallic purple and green model. The car remains a favorite of collectors.

• Equipped with a roof-mounted rocket, the Rocket-Bye-Baby (1971) is one of the most aggressive racers in Hot Wheels history.

• Perfect for Halloween, the spooky Rigor Motor (1994) is a coffin-shaped hot rod that is powered by a huge engine adorned with two skulls.

• A spectacularly powerful version of a classic muscle car, the Rodger Dodger (1974) has a giant engine bursting out of its hood.

• With a twin turbo V6 hybrid engine and wide front air intakes built to look like a predatory fish, the Mach Speeder (2018) is a true 21st-century racer.

Bottom row (left to right):

• The Twin Mill (1969) is one of the most iconic Hot Wheels cars of all-time. The speed machine features dual big-block engines.

• The distinctive Bone Shaker (2006) is a hot rod with a fierce-looking skull for a grille. The car has a massive short-block engine made to rattle your bones.

• The HW40 (2008), a car introduced to celebrate the 40th anniversary of Hot Wheels, features a jet turbine engine. The space-age vehicle features a futuristic glass hood.

• The original surfboard-toting Deora (1968) was included in the first Hot Wheels line. The souped up Deora II, showcased on the stamp, came out in 2000.

• The Sharkruiser (1987) is a carnivore on wheels. The completely unique design features fins, a tail, a sharp-toothed grille and a roaring V8 engine.

William J. Gicker was the project’s art director. Greg Breeding designed the stamps.

Hot Wheels History

Hot Wheels was born when Mattel co-founder Elliot Handler challenged his design team — which included a General Motors car designer and a rocket scientist — to create a toy car that was cooler and performed better than anything on the market. Mattel soon introduced its bright orange tracks, which provided children unlimited ways to test out stunts and racing skills. The Hot Wheels toy line expanded rapidly. Since the inception of Hot Wheels, Mattel has produced thousands of varieties of cars. In 2011, Hot Wheels was inducted into the National Toy Hall of Fame. Today, children and parents alike still love racing the eye-poppin’, colorful, lightning-fast cars.

Postal Products

Customers may purchase stamps and other philatelic products through the Postal Store at usps.com/shop, by calling 800-STAMP24 (800-782-6724), by mail through USA Philatelic, or at Post Office locations nationwide. Forever stamps will always be equal in value to the current First-Class Mail 1-ounce price. Information on ordering first-day-of-issue postmarks and covers is at usps.com/shopunder “Collectors.” A video of the ceremony will be available on Facebook.com/usps.

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

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